Alcatel Lucent – LTE Video: Future Vision

November 4, 2009

The global market for mobile communications is growing fast, and transforming how people live, work, and play. Worldwide, major mobile carriers have begun converting to Long Term Evolution (LTE) technology, embracing the last step towards the fourth generation of mobile broadband (4G). Offering a seemingly endless opportunity for innovation through converging services, the introduction of LTE technology has network providers, application developers, and consumers alike dreaming big.

Service limitations like speed and bandwidth are soon to be tested, as 4G mobile services will be able to deliver a far greater network capability. And as the demand for more handheld solutions increases alongside this new technology, these new services will be able to be accessed on any device, at any time.

The Challenge

Helping lead the charge of networks making the LTE transformation are our clients at Alcatel-Lucent, who specialize in providing voice, data, and video communication solutions to service providers, enterprises, and governments worldwide.

Alcatel-Lucent needed to develop an inspirational and informative vision piece that translates Long Term Evolution technology into exactly what this worldwide shift will mean for the end-user.

The Audiences

Network Providers – No longer restricted to a one-dimensional subscriber relationship with end-users, network providers will be able to monetize their own unique capabilities (such as voice and location-based technologies), leverage the innovative capabilities of thousands of application developers, and generate revenue through new, dynamic business models.

Application Developers – The arrival of LTE technology will allow application developers the opportunity to create enhanced services through unique capabilities that were previously available only to network providers.

End Users – We are all end-users, and what LTE technology will mean for our lives is as infinite as our imaginations. It will bring us greater and more innovative applications that open our eyes to the possibilities of technology, as well as allow for mashups and customized services that are designed for our own individual needs.

The Solution

Using 3D motion graphics and real time actors, BSL developed an exciting, fast-paced tour through a world in which LTE has transformed wireless applications at home, at work, and on the move.

The video not only showcases specific possibilities that lie ahead, but also suggests that the potential for innovation is indeed endless, given the opportunity to converge almost any combination of services.

The Results

Since its initial release, the LTE video has received over 15,000 views on YouTube.

And this comment just came in from our client at Alcatel-Lucent:
“We’re getting a lot of hits on our Website. It’s a huge success!”