The Ottawa Congress Centre chooses
Banfield-Seguin to create its new visual identity

August 25, 2008

Banfield Seguin Ltd in partnership with Vector Media has won a contract to provide advertising and marketing support for the launch of the much-anticipated, new Ottawa Congress Centre – scheduled to open in April 2011.

The Ottawa Congress Centre is undergoing a major redevelopment that will see its capacity almost triple and feature the latest in technology and environmentally sustainable practices. The new architectural design is set to dramatically transform the urban landscape and enhance the downtown experience for citizens and tourists.

“We feel very confident in BSL’s ability to combine a well-defined strategic approach with strong, creative execution.” — Marc-André Varin, VP Marketing and Revenue Management, The Ottawa Congress Centre

The requirement includes translating brand pillars into a new identity and deploying the new visual signature throughout all communications; media planning as well as creative and messaging to launch and promote the new Ottawa Congress Centre to local, national and international audiences.

“BSL is thrilled to be awarded this significant project to revitalize the Centre’s brand image and market its impressive new scope. We’re honoured to have this opportunity to play a role in promoting a facility of such importance to our Capital city — Nancy Webb, President of BSL.