Banfield-Seguin Lands Big Fish, Small Pool: Selected in Ontario Government Advertising Review Board Competition

June 20, 2008

Banfield-Seguin Ltd. is pleased to announce it has been selected (in partnership with Vector Media) in a competition by the Ontario Advertising Review Board (ARB) to become a member of its agency pool. The selection should give BSL a significant Queen’s Park presence, and will augment an already robust roster of federal government clients.

The competition was open to marketing and communications agencies across Ontario. Selections were based on established track record, understanding of the needs of a government organization, and proven ability to deliver strategic marketing communications and advertising plans, media plans, and creative development and design of materials across all traditional and new media.

The Ministries and Agencies of the Ontario government access the agency pool when they require the services of an advertising agency. BSL entered the Province-wide “Small Pool” competition — dedicated to projects valued up to $150,000 (not including media spends or third-party expenditures).

The ARB contract is for a three-year term, with the option of two additional years.