Banfield-Seguin wins a second mandate for the National Arts Centre

November 22, 2007

Having been selected as Agency of Record for the NAC in August 2007, Banfield Seguin has now also won the contract to provide marketing and creative services for the NAC Orchestra Subscription 2008-09 campaign.   

The National Arts Centre Orchestra is the largest, most prestigious discipline of the NAC. Celebrating its 40th anniversary in 2008, the Orchestra is a leading artistic symphony in the country.  BSL will be responsible for developing a new approach to attract new subscribers and encourage loyalty with current clients. 

“We were very impressed with BSL’s strategic approach and proposed direction for our 2008-09 campaign and look forward to a very successful season together”, says NAC Senior Marketing Strategist – Vicky Marsolais.

Banfield-Seguin is thrilled to embark on this new mandate to create an innovative campaign that will position and clarify the NAC’s role as Canada’s centre for artistic excellence via the Orchestra discipline. Given our focus (as NAC’s Agency of Record) on the NAC brand, Banfield-Seguin sees this opportunity to keep building and communicating a strong brand to the local and national audience.