August 24, 2007

Banfield-Seguin Ltd has been selected by CAA North & East Ontario (CAA NEO) as its Agency of Record.

CAA NEO is a not-for-profit Auto Club, serving 245,000 members in Eastern and Northern Ontario in the areas of automotive, travel, insurance, and related services. CAA NEO owns and operates  CAA Travel Agency, through which it offers a wide range of leisure travel and insurance services that go well beyond the perception communicated by the current brand of “auto club”. CAA NEO is an affiliate the Canadian Automobile Association and is one of 9 CAA clubs in Canada. It has worldwide affiliations through AAA in the USA.

BSL will be assisting CAA NEO in developing a cohesive and consolidated creative approach to effectively communicate the reality of the organization and brand attributes.
As well BSL will be providing its full-service agency expertise to implement integrated marketing campaigns across all media channels.

“We selected BSL because of their strong strategic branded approach to marketing the CAA NEO lines of business, and their broad-based knowledge and expertise in marketing to consumers with other travel, tourism and membership based-associations, said CAA NEO Executive Vice President Marketing, Sales and Communication Ron Smith

CAA NEO’s goal is to build the CAA brand and to communicate clear differentiation beyond Roadside assistance and to drive sales and traffic to its many travel centres. To achieve this, CAA NEO will embark on a strategic approach to align the marketing and communication of its’ business lines under a common brand vision.

We are looking forward to working with the progressive, professional team at CAA NEO,” said Nancy Webb, President of Banfield-Seguin Ltd.
 “We are eager to apply our experience in developing effective brand strategies, compelling creative solutions and innovative media planning to help CAA NEO expand market awareness across its service offerings and grow their business”.

ABOUT CAA NEO

CAA NEO delivers unequalled value to our members in the areas of automotive, travel, insurance, and related services. We serve members needs, advocate on their behalf, and support the objectives of the CAA and AAA overall. CAA NEO’s vision is to be the leading membership organization, providing maximum value in keeping with CAA’s heritage and integrity.

For more information, visit: www.caaneo.on.ca

ABOUT BANFIELD-SEGUIN LTD

During our 34 years in the advertising and marketing business, Banfield-Seguin Ltd has built an uncommon reputation for client success through compelling, creative solutions. Now serving a broad local, national and international clientele, our Ottawa-based firm has an exemplary team that works strategically to meet the objectives of our clients through targeted, innovative and superbly executed communications solutions.

Our track record as a full service marketing communications agency is both substantial and telling. It includes the creation, implementation and management of corporate brands and visual identities, the development of high-profile corporate publications, consumer communications, research and strategy development, integrated marketing strategies, web and interactive communications, direct marketing, advertising, exhibit and packaging design, public and media relations and event promotion. As an early adopter of interactive media in the 1990s, today Banfield-Seguin is one of the premier emerging media strategy and digital media development firms in the region.

For more information, please visit www.bsl.com

Contact information:

Nancy Webb, President
Banfield-Seguin Ltd
613-722-6832 ext. 239
nwebb@bsl.com

or

Ron Smith, Executive Vice President Marketing and Sales
CAA North & East Ontario
rsmith@caaneo.on.ca