August 24, 2007
The National Arts Centre – Canada’s foremost showcase for the performing arts - has selected Banfield-Seguin Ltd as its Agency of Record.
BSL will be working with the National Arts Centre team on creating integrated campaigns spanning from innovative print and broadcast to emerging online channels to drive ticket sales and increase the NAC’s profile. Through a combination of deep audience insight, a long-term strategic outlook and new creative approaches, we will squarely target bottom line business results.
“We selected BSL because the agency has proven their ability to achieve business results by connecting with audiences through compelling creative executions. We want to deepen the relationship with our audience and the community. The agency’s ability to make media executions work hard for us, their commitment to consumer insight and a firework display of marketing savvy promises to open new doors for us,” said National Arts Centre Marketing Director Diane Landry. “We are excited about this new partnership.”
Banfield-Seguin is proud to play a significant role in enticing people from the National Capital Region and across Canada to be entertained and enriched by world-class dance, theatre and orchestra performances at the National Arts Centre.
“We have the chance to exercise our unique blend of strategy, media and creative to bring about important shifts in the NAC’s audience development activities. We look to create bold new ways to drive ticket sales and advance a captivating, winning brand of arts marketing in the National Capital Region. We are excited to work with the talented, passionate team at the National Arts Centre,” said Nancy Webb, President of Banfield-Seguin Ltd.
ABOUT NATIONAL ARTS CENTRE
The National Arts Centre (NAC) raised its curtains for the first time in 1969. Created by the Parliament of Canada as a Centennial project during the 1960s, the NAC has become Canada's foremost showcase for the performing arts.
Today, the NAC works with countless artists, both emerging and established, from across Canada and around the world, and collaborates with scores of other arts organizations across the country.
The NAC is the only multidisciplinary, bilingual performing arts centre in North America, and one of the largest in the world.
The NAC is committed to being a leader and innovator in each of the performing arts fields in which it works - classical music, English theatre, French theatre, dance, variety, and community programming. It is at the forefront of youth and educational activities, supporting programmes for young and emerging artists and programmes for young audiences, and producing resources and study materials for teachers.
For more information visit: www.nac-cna.ca
ABOUT BANFIELD-SEGUIN LTD
During our 34 years in the advertising and marketing business, Banfield-Seguin Ltd has built an uncommon reputation for client success through compelling, creative solutions. Now serving a broad local, national and international clientele, our Ottawa-based firm has an exemplary team that works strategically to meet the objectives of our clients through targeted, innovative and superbly executed communications solutions.
Our track record as a full service marketing communications agency is both substantial and telling. It includes the creation, implementation and management of corporate brands and visual identities, the development of high-profile corporate publications, consumer communications, research and strategy development, integrated marketing strategies, web and interactive communications, direct marketing, advertising, exhibit and packaging design, public and media relations and event promotion. As an early adopter of interactive media in the 1990s, today Banfield-Seguin is one of the premier emerging media strategy and digital media development firms in the region.
For more information, please visit www.bsl.com
Contact information:
Nancy Webb, President
Banfield-Seguin Ltd
613-722-6832 ext. 239
nwebb@bsl.com
or
Tara Lapointe
Associate Director of Marketing
613-947-7000 ext. 533
tlapointe@nac-cna.ca
