Launching an Engaging New Website — Our Own

August 21, 2007

Our online home is being completely renovated. On Tuesday, August 21th, www.bsl.com will go live with an entirely new look, theme, and more user-centric approach — all designed to get you the information you’re looking for in short order, and in style.

The theme we chose was “Engage”. In a word, this embodies who we are, what we do, and how we do it.  We engage with our clients and their products and services to create insightful marketing and communications solutions that will in turn engage audiences. And now, with our revamped website, we want to better engage with our visitors through streamlined, relevant content, a more comprehensive portfolio, and an enhanced user experience.

The goal is to clearly and concisely reflect our capabilities, our creativity, and our culture. We focused on the four pillars of website development — navigation, functionality, content, design — to ensure that each element works well together to ensure this goal is met.

We have made the information that matters most to our users easy to find. For example, you can access our new showcase section — featuring ten of our recent creative and marketing successes — directly from our landing page. The intuitive navigation means finding overviews of our services, our team, and our facilities very straightforward.

For those looking for more detailed information, we have also put together a more comprehensive portfolio. Users will be able to search our database by client, category, sector, and specific type of work. This leads you to project overviews, visuals of the creative, and access to in-depth case studies — which is a great tool for our visitors and our Account Services team alike.

We think the final product is a website that is both a great place to visit, and a wonderful place to live. Drop by sometime and see for yourself.