BSL Awarded Two Canada Revenue Agency Projects

June 20, 2007

We have rarely been so pleased about tax time. Banfield-Seguin was recently invited, along with ten other marketing firms, to write a proposal to develop the graphic design for the Canada Revenue Agency’s corporate look. We were among four firms short-listed, and were asked to develop three unique creative concepts centred around the brand’s positioning, promise, and character.

Two of our designs were among the three under final consideration, and one of these was chosen. Look for the chosen design to grace all of your 2007 tax guides and information packages for the year 2007.

And, in a completely separate initiative, BSL responded to a Request For Proposal to implement the new Canada Revenue Agency visual identity across all of its collateral. Our proposal was accepted, and we are now in the process of rolling out executions incorporating the identity — from the website to printed materials including pamphlets, posters and the T1 tax guide that will be sent to all taxpayers.