Tim Hortons Goes Public with Annual Report
March 21, 2007
Over the last 46 years, Tim Hortons has become one of Canada’s best-known, most beloved institutions. Banfield-Seguin recently won the opportunity to produce their first Annual Report as a publicly traded company.
The objectives of this document were to convey the year’s activities while accurately reflecting the brand, the familiar, unpretentious character of the organization, the pride felt amongst its constituents, as well as their continued commitment to community. The message to stakeholders was that, despite the corporate change, Tim Hortons had not moved away from anything that made it successful.
Our approach to the Report centered on vignettes of the everyday — real people, from real communities, in real situations — along with images representative of the Tim Hortons product offering. The clean, simple graphic style integrated a timeline feature that was designed to emphasize the significance of the one-year milestone.
