About Us
Services - What we offer

Communication is a dynamic process. To truly engage people, you have to respond to changing markets, technologies, and consumer needs with a combination of insight and creativity, quality and flexibility. BSL offers a fully integrated suite of marketing communications services designed to deliver needs-driven solutions, motivated audiences, and the business results our clients are looking for.

Research & strategy

Understanding is the first key to success. We conduct, document and interpret findings from primary and secondary research — be it online resources, surveys, in-depth interviews, or focus groups — in order to add certainty to your marketing initiatives. Our services include marketing and communications audits, requirements definitions, project management, development of audience and media insights, best practices, and brand or marketing strategies, all designed with your objectives in mind.

Marketing & communications planning

Anything worth doing is worth doing right. A significant part of our business is knowing your audiences, what motivates them, and how best to reach them. We apply our expertise in all forms of marketing and communications to devise the best possible integrated plan to create awareness, generate leads, increase sales or traffic to your site, or achieve any other goal you may have. Each plan includes detailed media mix and rationale, timelines, budgets and, significantly, criteria for evaluation.

Creative design and writing

We look to create communications that inform, inspire, and incite. With that goal in mind, our team conceives creative approaches precise enough to effectively deliver your message, while flexible enough to be applied across all media — print, broadcast, online, interactive and emergent. We then craft our ideas into clear, insightful, and resonant concepts for specific placements. Our creative process begins and ends with you, as each deliverable is finalized in collaboration with our clients.

Media planning

We view any medium as a potential opportunity, and then we design a comprehensive media plan around the ones best suited for reaching your audience. How do we determine that? First we segment your target audience in a meaningful way. Then we analyze rates, reach, frequency, traffic, impressions, and a myriad of other performance indicators for all traditional and emerging media. Ultimately, our recommendations include only those that deliver the best value to our clients.

Digital and interactive media

We understand how communication works and, bringing together technology and art, we build the innovative tools to make it happen. While we constantly anticipate the next, we only develop solutions with technologies proven to deliver on the hype. Our areas of expertise include immersive web environments, database-driven applications, corporate presentations, electronic direct mail, microsites, intranet, extranet, and customer portals, e-commerce and e-learning sites, Flash animations and more.    

Special events management

There are few opportunities to create the lasting impact that you can with a well-conceived, well-planned, and well-executed event. By managing the logistics from set-up to tear-down, and handling theme development, event-branded invitations, web sites, and gifts, we help you make an indelible impression at your conference, meeting, customer appreciation event, tradeshow, or sales promotion. 

Production and quality control

We are obsessive about getting it right. Every piece of work we produce is subject to our comprehensive but flexible project-management system, and proofing by our quality control experts — all with the aim of achieving a consistently high degree of accuracy and quality. Our dedicated post-production team ensures that when you receive the final product, whether directly from us or from one of our rigorously screened third party suppliers, you can rest-assured that Banfield-Seguin’s own high standards have been met.

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