| 1973 | In the beginning… The company first throws open its doors as Banfield Advertising Limited. (And there is much rejoicing.) |
| 1982 | Don’t hesitate, hyphenate Banfield Advertising merges with Seguin Graphics to become Banfield-Seguin Ltd., quickly gaining acceptance as a leading graphic design and advertising studio. |
| 1992 | The Fab Five BSL founders sell to a group of eager young whippersnappers who were already leading through their involvement in day-to-day operations: our current partners. |
| 1993 | A whole new (online) world Seeing an opportunity, BSL begins offering digital and interactive services to extend traditional marketing and communications activities into the electronic realm. |
| 1994 | Oh, the sites we’ve seen Well before YouTube and ubiquity, BSL develops its first “World Wide Web site” — one of only 11,000 in existence on the internet at the time. |
| 1996 | Innovation, thy name is… In order to gain a foothold in the IT-driven web development market, Pixel Voodoo Interactive Studio is created as a stand-alone brand for new online media. |
| 1997 | A historic move BSL moves to its current facilities at 35 Armstrong in Ottawa’s west end. |
| 2001 | Survivor Ottawa Our diverse, cross-sector client list leaves us well positioned to survive the bursting of the infamous high-tech bubble. |
| 2003 | A light bulb moment BSL launches Brainstorm, a quarterly electronic newsletter bursting at the seams with research, strategy and insight to keep subscribers on marketing's leading edge. |
| 2003 | By popular demand Increasingly called upon for brand development, communications planning and marketing management and optimization, BSL creates a dedicated strategy department. |
| 2004 | Our 8 year reunion As the web marketing space matures from technology-driven to communication-driven, BSL consolidates with the Pixel Voodoo Studio under a single banner. |
| 2007 | BSL 2.0 With the proliferation of web 2.0 tools, online information sharing is simpler and more direct than ever. BSL launches the Brainstorm blog. |
| 2008 | Social butterflies BSL creates a client Facebook page and leverages the rapidly expanding power of social media to directly market events and engage with their network. |
| Today | Going strong BSL maintains its leading-edge vision, continuing to engage and deliver audiences to our clients with innovative, interactive, insight-driven marketing communication campaigns. |
